About us

Modern Technology und Hanseatic Tradition

The company Joanna Levin was established in 1990. We have become the specialist for manufacturing, exporting and supplying a comprehensive range of Bakery Equipment. Simply because we always remained faithful to our principles. Today, we supply companies in more than 40 countries all over the world with bakery equipment, develop solutions and support the implementation. We’ve cooperated among others with the supplieres of McDonalds (Moscow), KFC (Malaysia) and Subway (Singapore). Furthermore we delivered custom made solutions for the hotel bakeries of the Kempinski Hotel in Jakarta, the Shangri-La in Jakarta and the Hilton Double Tree in Malaysia.

How we work

Ever since we started our business we stayed true to our principles based on the hanseatic traditions of reliability, decency and fairness. As a result of that, we always stick to our three maxims:

  • A deal is a deal
  • Our customers are our friends
  • Keep it simple and the cost low

Our History

  • 1977

    A helium balloon flies to Poland

    The story of Joanna Levin literally takes a lift off with a helium balloon competition in which the young Ronald participated. Blown by strong wind the balloon made it all the way to Bialowieza/Poland where Joanna found it.

  • 1983

    The partnership begins

    Joanna and Ronald are getting married

  • 1984

    Transition from student to professional life

    After graduating with a degree in business administration Ronald begins working for a traditional export company in Hamburg. Soon, he is appointed to the position of export manager for bakery equipment.

  • 1990

    From employee to enterpreneur

    In the course of the german reunification Joanna and Ronald took the chance to found their own company already with a focus on the overseas market.

  • 1998

    Setting course for expansion

    After extending the product range year after year, the company moves into its first own offce.

  • 2003

    The leap to China

    The implementation of the bakery projects at the airports in Shanghai, Wuhan and Chengdu in China was a major highlight.

  • 2015

    Grown in tradition

    25 years in the market - 25 years with pleasure and passion for our customers in more than 40 countries all over the world, which we supplied with bakery equipment, developed solutions and supported with the implementation.